tharros. Strategy / June 2026 01 / 15
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Strategy presentation

"I build worlds that your customers want to live inside."

For Tharros · strategy · June 2026
01 / The baseline

Where you are now

You have the audience & the expertise, you just need a conversion strategy.

Instagram
20K+
↑ +7K this year
Email list
900+
36% open rate
YOUTUBE
603
subscribers
Project rate
$2-3K
brand identity
02 / The diagnosis

Who are your audience.

Your comments are full of designers, so it's very tempting to create content just for them. But the clients who actually hire you are the silent audience - you don't want to isolate them.

The loud audience

Designers

They comment, they share, they ask how-to questions.

  • Want to learn your craft
  • Buy templates and brushes
  • Will never hire you for brand identity
VS
The silent audience

Brand owners

They watch, they save, and reach out when they're ready.

  • Want a brand that feels like something
  • Pay $2-3K per project
  • Decide based on outcome, not process
03 / The shift

"We create meaningful brands to standout & scale your business."

The new positioning
I create worlds that your customers want to live inside.
One POSITIONING. Two audiences.
For brand owners
"I'll build a world your customers want to live inside."
Work with me. $2-3K projects, selective.
For designers
"I'll teach you how to build worlds for your clients, so you can charge more."
Learn from me. Grid, templates, tutorials.
04 / Your core IP

World-building, in four parts.

Other designers talk about their client process. You're going to talk about your framework for getting real results + why clients choose you because of this.

Universe sketch
01
Universe
Your place in the universe. Competitors, associations, what you set yourself apart from.
World sketch
02
World
The worldview. Origin story, shared vision, values your customers buy into.
Tribe sketch
03
Tribe
Connection strategy. The identity you create that customers see themselves in.
Mark sketch
04
Mark
Hand-crafted visuals that bring all this to life. Where your hand lettering does the heavy lifting.
04.1 / Universe

Your place in the universe.

Universe sketch
What it is
How you position yourself in the larger market
Why it matters
What you align yourself with determines how customers perceive your value
Outcome
Instantly increase the value of your product with a strategic market positioning
04.2 / World

Building the worldview.

World sketch
What it is
Create an origin story your audience can buy into.
Why it matters
People connect with stories - not product features.
Outcome
Builds authenticity, gives people a reason to care and makes your brand memorable
04.3 / Tribe

The people in your world.

Tribe sketch
What it is
Build an identity your customers can relate to
Why it matters
People don't choose you because you have a better product, they choose you because of how you make them feel.
Outcome
Give people an identity and you'll stop competing on price, and build a loyal fanbase that keep coming back.
04.4 / Mark

Hand lettering brings this to life.

Mark sketch
What it is
Hand-crafted visuals that create a distinct personality
Why it matters
AI is making everything look the same, which is why clients come to you for that human touch
Outcome
A distinctly human brand that build authenticity and lasting trust.
05 / Content strategy

Your content strategy

Weekly
100%
50%
Strategy / world-buildingUse real project examples to break down the strategies you use
25%
Story & processFor designers. The $300 → $3K arc.
25%
Hand lettering tutorialsFor sales. Evergreen, points to the grid.
06 / Next 5 videos

Your next 5 videos.

5 videos each with their own positioning and narrative, but working together to communicate what you're about.

01
Easy way to hand letter in Procreate (full process)
Tutorial · grid launch
Tutorial
→
02
How to actually design a brand identity (full guide)
Overview · framework intro
Strategy
Story
→
03
The world I built for this clothing brand
MAD Clothing
Strategy
→
04
The psychology behind designing addictive brands
Storyville
Strategy
→
05
Watch me design a logo for a real client
Energy Gummies
Strategy
Tutorial
→

Click any row to see its structure

07 / Content workflow

Your content workflow.

Document the work you're already paid to do, rather than creating from scratch.

01
Client project
Every piece of content starts with a real client project.
02
YouTube video
Pick one part of the strategy that you want to highlight in this video
03
Hand lettering chunk
Show your hand lettering process for this project using your templates.
04
Drive Sales
Link your product down below and tell people while using product
05
Casual Invite
If you want to work together then there's a link down below.
each YouTube video CAN become 5 Instagram posts
Carousel · pair
The strategy broken down
The main strategy that you outlined in the youtube video, in a visual post.
Reel · pair
Strategy in 60 seconds
Same content as the carousel, but in a reel.
Reel
Before / after reveal
The transformation & call out the type of project to attract attention of similar clients.
Reel
Hand lettering process
Show your product in use on this project with a direct CTA where they can get it
Carousel
Final Brand Visuals
Final brand visuals with a description that talks about the strategy behind them.
08 / Content suggestions

Your content style

The content is great - but the packaging just needs to read more 'talented designer' rather than 'internet guru' so it doesn't scare away potential clients.

Thumbnail direction
Current thumbnail
Current style
Hypey, click-bait energy. Reads 'internet guru' rather than 'talented designer'
Direction
Direction to lean into

Focus on leading with your design work - clean, bold, impactful

Editing & talking style

Current intro style is hypey - great for rentention. Not ideal to attract serious clients, keep the personality but tone it down just a little.

09 / The launch

Your product strategy.

Hand-lettering grid

Validating a new product.

  1. Pick a tool
    Something you actually use all the time and can demonstrate easily in your content
  2. Validate with your contentInstagram stories & reels. Validate interest in your product first.
  3. 3 testimonials before launch
    Send it to test users to get feedback.
  4. Launch through the tutorial videoCreate a long-form tutorial video on YouTube to launch.
  5. Measure conversions
    Your goal: 1000 page visits and a conversion rate 3-5%
Email re-engagement

The Launch Plan

  1. Weekly emails pointing to YouTubeRe-engage the list. Drives views to YouTube & clears cold subscribers
  2. Tutorial video dropsIntroduce product & drive email list towards tutorial video
  3. Limited time launch price
    3 emails to your list over the first 5 days.
  4. PromoteShow in every video and continue to drive traffic until you hit 1000 page visits.
10 / Roadmap

The immediate action plan.

What needs to get done in order to make this happen.

Product
Create Grid Product
Collect 3 testimonials
Set up Gumroad product page
Post purchase review email
Content
Film YouTube Tutorial
Post Tutorial on Launch Day
Embed on Gumroad Product Page
Post daily on Instagram Stories
Launch
Launch day email - send to YouTube
Day 2 Email - sell product with story
Day 3 Email - Last chance